Forbes announced their wine club in April 2026, with the full content vertical and e-commerce launch planned for summer 2026. The club is built around a distinctly Forbes perspective – wine examined through the lens of innovation, leadership, and entrepreneurship. Stevie Stacionis, a certified sommelier, heads the curation.
What Forbes Wine Club Offers
The Forbes Wine Club is positioned as a discovery and education-focused subscription featuring globally sourced wine. The editorial angle means each shipment will be accompanied by Forbes-branded content: producer profiles, regional analysis, and business-angle wine storytelling. Pricing has not been confirmed at time of writing – based on comparable sommelier-curated clubs with editorial accompaniment, we would expect $100-180 per shipment for four to six bottles.
The Honest Question
Forbes has genuine authority in business and finance journalism. Wine is a different domain. Decanter Magazine Wine Club works because Decanter has spent decades building wine-specific critical infrastructure. The question for Forbes Wine Club is whether their editorial approach produces better wine selection than clubs built exclusively around wine expertise. SommSelect and Decanter are the closest comparables at the premium editorial tier.
Our Current Recommendation
Wait for at least three months of shipment reviews before joining. Brand launches often front-load their best bottles. In the meantime, Decanter Magazine Wine Club remains our top pick for editorial-quality curation from a publication with genuine deep wine expertise. We will update this review as Forbes Wine Club matures. Check our wine clubs page for the latest updates.
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