Wine club Black Friday deals typically run from the first week of November through Cyber Monday. The introductory offers during this period are meaningfully better than what is available year-round – we have seen first-shipment prices cut by 50 to 70 percent at some clubs.
What to Expect in 2026
Nakedwines.com – Their standard $100 off across first four orders typically increases to $150 off during Black Friday. Historically the strongest first-shipment value in the market. Check our deals page for the current offer.
Firstleaf – Their standard six bottles for $44.95 intro sometimes drops further during Black Friday. In previous years they have run a six-bottles-for-$29.95 offer for new members.
The California Wine Club – Typically runs 25-30% off first shipments during Black Friday.
Bright Cellars – Often runs a reduced first box offer. Good time to try the algorithm at reduced cost.
How to Get the Best Deal
Deals go live at different times. Nakedwines often starts their Black Friday offer in late October. Some clubs wait until the actual Friday. Set a reminder and check the deals page weekly from October 25 onward.
Gift memberships often carry the same Black Friday pricing as personal memberships. If you are planning a wine gift for Christmas, buying during Black Friday saves money. See our wine club gifts guide for the best gift options.
The Best Overall Black Friday Pick
Nakedwines typically offers the best combination of discount depth and ongoing value. Their standard model already saves members 50 percent versus retail, and the Black Friday offer makes the trial essentially risk-free. Take our recommendation quiz to find the best club for your taste before claiming any deal.
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